Question 1

Brand Positioning and Messaging

Accepted Answer

Aim:
To identify the impact of brand message and positioning on the sale of a product.
Objectives:

 	To analyse how key messaging and visual branding impacts sales and marketing?
 	To identify how consistency in visual branding and key messaging creates more sales and profits for the business.
 	To identify how gaps in branding lead to a loss in sales and develop a plan to improve them.

Question 2

Persona Profile Development

Accepted Answer

Aim
To identify the benefits of Persona Profile development for sales and marketing of a product.
Objectives:

 	To examine the impact of persona profile development on the sales and marketing of a product.
 	To determine the ideal strategies of persona profile development.
 	To evaluate the benefits of persona profile development on the sales revenue of a product or service.

Question 3

Relationship between Marketing and sales

Accepted Answer

Aim:
To discuss the relationship between marketing and sales for a business.
Objectives

 	To discuss the importance of good coordination between marketing and sales.
 	To examine the ways of integrating these functional areas better in industrial marketing firms.
 	To evaluate the impact of integrating marketing and sales on the business growth

Question 4

USP of the brand

Accepted Answer

Aim:
To identify and develop a unique selling point of the brand; a case study of Pizza start-up.
Objectives

 	To examine the market to identify target audience and competitive advantage for the pizza start up.
 	To determine four factors of USP for the pizza start-up.
 	To evaluate the impact of effective USP for the pizza start-up

Question 5

The Role of Social Media Marketing to Increase Sales and Revenue of a Small Business

Accepted Answer

Aim:
The main aim of this research paper is to analyse the role of social media marketing to increase sales and revenues of a small business.
Objectives

 	To determine the ways in which social media can be used to increase the sales and revenue of a small business
 	To examine the challenges associated with social media marketing for a small business
 	To analyse the impact of social media marketing on sales and revenue of a small business

Question 6

Sales and marketing influenced in time of covid-19

Accepted Answer

Aim:
To explore how covid-19 has influenced the sales and marketing sector?
Objectives:

 	To examine the impacts of covid-19 on the sales and marketing sector of the UK.
 	To explore how covid-19 increases the pace of online-marketing.
 	To investigate how online marketing helped brands stay open during pandemic.

Question 7

Use of influencer marketing in in increasing sales in local tourism

Accepted Answer

Aim
To explore the increasing use of influencer marketing to promote sales in tourism sector in the UK.
Objectives:

 	To examine how influencer marketing is used for tourism sector in the UK.
 	To examine the impact of influencer marketing on the sales of tourism sector in the UK.
 	To investigate the challenges associated with marketing for tourism sector in the UK that results in reduction of sales.

Question 8

Organising marketing and sales in a digital business world for small business

Accepted Answer

Aim
To determine the ways of organising marketing and sales in a digital business world for small business
Objectives:

 	To determine the strategies used in the digital business world for organising marketing for small business
 	To examine the impact of organising marketing and sales in the digital business world for small business
 	To evaluate the challenges of organising marketing in the digital business world for small business

Question 9

Attitudes and perception of customers towards social media sales and marketing for cosmetics

Accepted Answer

Aim:
To explore the attitudes and perceptions of customers towards social media sales and marketing for cosmetics
Objectives:

 	To explore the attitude and perceptions of customers towards social media sales and marketing for cosmetics
 	To examine the impact of social media sales and marketing for cosmetics industry in light of customer perception
 	To analyse the challenges faced by customers in social media sales and marketing for cosmetics

Question 10

Content Marketing

Accepted Answer

Aim:
To explore how to generate more leads and close sales for clothing brands post COVID-19 pandemic
Objectives:

 	To discuss the impact of COVID-19 pandemic on businesses in general and clothing brands.
 	To identify challenges and strategies used by clothing brands for generating more leads and close sales
 	To offer recommendations for clothing brands to generate more leads and close sales

Question 11

Effectiveness of Black Friday to drive sales

Accepted Answer

Aim:
To examine the effectiveness of Black Friday sales on businesses
Objectives:

 	To discuss the concept of Black Friday and the shift in consumer behaviour during it.
 	To explore how various brands market Black Friday for driving sales using examples.
 	To compare and contrast two brands' marketing strategies for Black Friday and determine its impact on their sales (also considering COVID-19 perspective).

Question 12

Online Marketing Strategies

Accepted Answer

Aim
To examine the influence of online marketing strategies on B2B Sales
Objectives

 	To determine the factors which lead to the use of online marketing strategies for B2B businesses
 	To identify the key online marketing strategies used by B2B companies
 	To determine the impact of online marketing strategies in ensuring B2B companies’ success

Question 13

Effectiveness of online marketing on sales success

Accepted Answer

Aim
To identify how digital marketing affects the business sales; a case study of Dove
Objectives

 	To determine trending online marketing tools for reaching the target audience and achieving sales
 	To examine the Digital Marketing Campaigns run by Dove
 	To evaluate the impact of Digital Marketing Campaigns on the sales of Dove.

Question 14

Outsourcing marketing and sales

Accepted Answer

Aim
To discuss the outsourcing of marketing and sales management in business studies whilst evaluating it
Objectives

 	To analyse the relationship between marketing and sales management
 	To identify the factors that can justify outsourcing the marketing and sales department
 	To evaluate whether outsourcing marketing and sales department is possible or not?

Question 15

Marketing and sales post covid-19

Accepted Answer

Aim

To discuss the impact of the pandemic on marketing and sales of food business

Objectives-

 	To determine how pandemic has impacted the sales of food business
 	To examine how pandemic has evolved the marketing practices of food businesses
 	To evaluate the prospects of innovation that could take place in marketing and sales to overcome the impact of pandemic

Question 16

Traditional marketing & digital marketing

Accepted Answer

Aim:
To compare the traditional marketing with digital marketing from last ten years in UK fashion industry
Objectives:

 	To investigate traditional marketing and digital marketing trends for last ten years in UK fashion industry
 	To investigate the impact of both marketing trends on the sales of the business in the UK fashion industry
 	To compare traditional marketing with digital marketing for last ten year in UK fashion industry

Question 17

Improving the connections between marketing and sales

Accepted Answer

Aim
To study the three linkages which creates an effective and efficient connection between marketing and sales
Objectives

 	To discuss the linkages in language, linkages in organization and linkage in systems.
 	To examine the role of these three linkages in creating effective and efficient connection between marketing and sales
 	To explore how they might be strengthened in business?to?business firms.

Question 18

Green marketing and sales of business

Accepted Answer

Aim
To examine the effects of green marketing strategies on sales volume of green cars
Objectives

 	To discuss the strategies of green marketing for green cars
 	To examine the effects of green marketing strategies on sales volume of green cars
 	To determine the challenges of of green marketing strategies to increase sales of green cars

Question 19

Advertising campaigns and their impact on sales

Accepted Answer

Aim
To examine the 3 advertising campaigns which led to the increase in sales for the company
Objectives

 	To determine the three advertising campaigns which led to the increase in sales for the company
 	To examine the impact of three advertising campaigns on the sales of the company
 	To evaluate the factors from each campaign which resulted in increase in sales for the business

Question 20

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Accepted Answer

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